• situation

  The new Samsung Galaxy model, at the time, was being released. T-mobile was going to have them available in stores and employees wanted to be prepared to understand how to right-fit the new device effectively to customers. The retail front needed to have updated informational material of the device's functions, its new capabilities, and with new right-fit customer strategies available for them

• approach

  The goal was to design a packaged kit that will contain all printed materials to be distributed to all stores nationwide, and to help influence sales with both new information material and interactive training games

• experience

  I've learned a lot about content organization and hierarchy through these kinds of projects, which involved a large number of content revisions, and an array of printed pieces. Being able to work with provided artwork was a relief—as well as a challenge—to keep within brand guidelines

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This project was made possible through Revolution Marketing.