• situation

  Annually there is an event where associated printers from across the country visit each other's location to critique everything about each other's process. Here, in the circle of printers, they learn from each other and apply it to their business. By influencing each other, they equip themselves to be ahead of their competition back in their home city.

• approach

  The overall direction that was chosen was to have it be a little nautical, but not too much. The reason is that these are business owners who never been to Washington, so we wanted to paint a theme in their first impression. I designed a logo and created an overall background treatment that would carry throughout all printed components. I chose Brandon Grotesque for headers and Fira for body copy. We decided to laser the logo into hydro flasks, which was refreshing. All objects, other than the wayfinding materials, would be housed in a unique box packaging, which our package designer took care of that. All pages from the interior book designs were printed as large format posters. These posters (held by easels) were placed in various sections of the facility, helping our guests navigate.

• experience

  Lately, I've been doing a majority of my work digitally, where I started to miss designing something to be tangibly appreciated. The entire design experience was about three months, with the intensity of getting everything together crunching into the last two weeks: from printing, etching, revisions, line-art illustrations, etc. It turned out well with a lot of the design layout from the spreads being able to be reused in marketing aspects, along with wayfinding info for the event participants, and informational decks.

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This project was made possible through DCG One.